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Adventure is our passion. It belongs to everyone.
The ADVMoto Story
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Independant Media
ADVMoto is an independent motorcycling publication covering a wide range of topics: from bike and gear reviews, ride reports, latest industry news, and quick tips and tricks around everything adventure motorcycling.
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The Original Since 1995
ADVMoto was born in 1996 as Dual Sport News. The title moved to Adventure Motorcycle in XXXX and took it's current name ADVMoto in 2011. ADVMoto has stood the test of time and survived many changes over the past 30 years, continuing to be a global center for inspiration, education, diversity and empowerment.
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Adventure for All
ADVMoto is for all riders, and even non-riders. It functions with these overarching principles: to be fair, reflective and non-judgmental.
Nobody has featured more international ride stories from men and women from around the world.
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Innovation and Revolution ...
are for both people and industry. For 30 years ADVMoto Magazine printed and distributed to North America and around the world thanks to the support of industry sponsors. Changes to the media world has made the traditional model unsustainable. ADVMoto is here to connect adventure readers to content creators directly, through a new member supported structure. offering unique content just for paying members.
The Editors
Publisher
Carl Parker
Senior Editor
Paul Smith
ADVMoto is the oldest adventure motorcycle media publication in the world.
The adventure began around 1997 as the "Dual Sport News" zine based out of Soutern California. Then around 2005 it became "Adventure Motorcycle / Dual Sport News." In 2010 the title was taken over by Carl Parker who brought it back to print, made it available on international newstands and developed a host of print assets including comics (The Far Ride) and even a comic book (FarRider). At the same time, we expanded a line of digital assets other than web and social posts including podcasts, videos and more!
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1996
ADVMoto Started as Dual Sport News, and niche zine for mostly KLR650 riders based in Southern California.
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2006
In August of 2006, Dual Sport News because the sub-title to the new banner of Adventure Motorcycle.
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2009
Adventure Motorcycle's print edition briefly changes to a horizonal digital edition on the wake of the 2008 financial crisis. Digital content distributiom starts to gain momentum across all media formats.
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2010
Adventure Motorcycle changes hands to the current publisher, Carl Parker, who believes adventure is the next big segment in North American motorcycling.
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2011
Disappointed by the state of motorcycle media in America, Carl decides to innovate, return to print and rebrand as ADVMoto. The new logo becomes an icon for adventure and is immitated in the industry. ADVMoto also begins global print distribution beyond North America, to South America, Europe and Asia. ADVMoto is the first to offer free digital subscriptions with print subscriptions.
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2017
ADVMoto celebrate it's 100th issue featuring Jim Carducci's custom built Harley Davidson powered EVOlution scrambler. This same year, ADVMoto is nominated to the AMA's "Media of the Year" award.
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2020
Global pandemic throws the planet into once-a-century termoil. ADVMoto experiments with a new adventure comic book, Far-Rider Adventures, and single-panel comic, The Far Ride.
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2025
A new global economy takes shape as waves of new tarrifs cast financial uncertaintly on the industry. Motorcycle industry atrophy reduced sponsorships while production and delivery costs made continued print production unsustainable. ADVMoto is forced to pause print editions indefinitely.
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2026
ADVMoto "flips the script" with a hybrid member-supported model dubbed ADVMoto 3.0. ADVMoto's a new transparent profit sharing structure benefits editors and a new team of global ADVMoto creators. Your support keeps the adventure rolling!
ADVMoto's Mission? To inspire and empower anyone to explore the world and themselves on two wheels.
Carl Parker
Believers and Innovators Since Day One
Regardless of Publisher, ADVMoto has always been about the rider first and, like any adventurer, lead the way. 2010 saw major changes after chaning hands. Not only was Adventure Motorcycle brought back into print, but was rebranded and trademarked as ADVMoto as well. We were the first to offer free digital subscriptions with print, offer discounted print subsriptions, introduced the "Rough UV" cover and set design principles which emphasized organically integrated text and visual layouts with a poster type cover style now mimiced by other titles.
Our Philosophy
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Modern and Timeless Design
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Sustainable Wood Stock
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Quality in All Aspects
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Support of Regional Distributors
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