CSC Motorcycles' Inaugural Baja Run leaves from CSC corporate headquarters in Azusa, California this Wednesday (29 April 2015) at 4:30 a.m. The CSC Inaugural Baja Run supports a key element of CSC’s unconventional path to market with its new RX3  250cc adventure touring motorcycle.

CSC is sponsoring a series of adventure tours as part of the company's marketing efforts. This first of the CSC adventure rides will include sixteen RX3  customers on a 1500-mile ride through Mexico’s Baja peninsula. “We want our customers to enjoy not just a great motorcycle, which the CSC RX3  is, but real world adventure riding,” said Steve Seidner, President and CEO of CSC Motorcycles. “With Baja literally at our doorstep, what destination could be better for our first adventure ride?”

Led by CSC’s public relations manager, Joe Berk, the group will spend five days in Baja on both paved and dirt roads, including the Vizcaino Desert, Catavina’s boulder fields, Guerrero Negro’s salt flats, Santa Rosalia on the Sea of Cortez, Bahia San Quintin, and northern Baja’s Ruta Vinacola. Planned stops include active and abandoned missions dating to the 1700s, Santa Rosalia’s mining museums and Gustav Eiffel-designed church, the cave paintings at El Raton, and other iconic Baja destinations. Expedition updates will be published daily on the company’s widely-followed blog.

“We have riders flying in from all over the US to take delivery of their new RX3  motorcycles and join us on the Inaugural Baja Run,” Seidner continued. “We’re very serious about providing top quality affordable adventure riding motorcycles that people will use for their intended purpose. Our riders are serious explorers, and we’re convinced the RX3  is perfect for real world adventure riding.” CaliforniaScooterCo.com