With the elevated popularity of the Prism Bluetooth Audio Action Camera among motorcycle riders around the world, Sena Technologies, Inc. is reinforcing its unwavering commitment to riders and outdoor sports enthusiasts by lowering the price of the unit from $399 to $249. In addition, Sena is introducing the Prism Lite pack for riders who are only interested in purchasing the camera without Sena’s mounting kit – offered for an even lower $199 price point.

With the ability to shoot high-definition video while simultaneously recording Ultra High Definition Bluetooth 4.1 audio communications between riders, the Prism launched as the first-ever audio action camera – focusing on the specific needs of motorcycle enthusiasts that ride connected to their phones, listen to music and communicate with other riders via intercom. The lower price will make the unique system even more accessible to riders of every variety.

“With the launch of the Prism, we sought out to create a new category in cameras – aimed at meeting the needs of countless motorcyclists around the world who see communication and riding connected as a priority,” said Tae Kim, president and CEO of Sena Technologies, Inc. “We’re now elevating our commitment to riders everywhere by making these cutting edge systems even more attainable – whether it’s a young, tech-savvy rider or the most experienced road warrior." Sena.com